Just finished reading this book Nudge: Improving Decisions About Health, Wealth, and Happiness
Car owners would know that every building has its set of car-washing men (I'll call them car-washers, for ease). They charge a few hundred bucks every month, depending on the frequency of washing and the size of the car.
A cousin of mine just bought a big car. Fond of cars, he went about accessory shopping. He found a car-polishing machine. Who wants a dirty car? Besides, the belief that machines will do a better job than bare hands.
But he knew that he wouldn't be able to use and maintain that machine. But he bought and gifted it to his car-washer. The deal: this car-washer can use this machine for whichever car he washes but he would render his services at lesser prices for some time to my cousin. Voila!
This car-washer has a diploma in electrical. Any better way of charging up his services and nudging him towards a better life?!
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