I wrote earlier that Mahindra Two Wheelers doesn't understand Avatar. I expressed my doubts about Bajaj's understanding of Avatar too. But it seems Royal Enfield understands it well and is also applying it well…
That's Thunderbird
That's Classic 350
And that's Cafe Racer
Same engines, but very very different characters. And every character as likeable. The bigger brands with pockets full of money don't seem to get that though.
Picture Courtesy: royalenfield.com & bikeadvice.in
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