what stops them from becoming entrepreneurs?
I've always believed that given a little patience, communication professionals will most often prove better entrepreneurs than those who have businesses but do not have communication expertise.
If they have the conviction, they should, isn't it? One can argue, they don't have the money to do so. Is it really the case? Sometimes, it feels they don't have the balls to do so. On other occasions, it feels they are plain lazy.
Let's say if all good advertisers muster the courage to become entrepreneurs, who does the job of marketing communication for big brands? Is that a problem? Is that really a question? Why, of course, marketing department of each organization might handle the responsibility.
Guess, that's when the real face-off happens – advertisers-turned-entrepreneurs vs. businesses-which-hire-advertisers. In other words, if marketing is what runs businesses and advertising is what constitutes a big part of marketing, it would be interesting to see what kind of adversaries do advertisers make.
My guess, communication professionals or advertisers would come out winning.
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