Auto Expo 2010 is underway at Pragati Maidan, Delhi. My guess is this expo has been most anticipated one in the history of automobile exhibitions in India.
So how do fans across the country try to follow the happenings at this expo? Of course, you would say through bikeindia.in, blogs (like bikeadvice.in, indiaon2wheels.com), twitter, etc.
Ideally everyone would expect updates to come from bikeindia.in – the online face of the eponymous bike magazine. But who's giving you real time updates from the Auto Expo? Yes, the blogs, not BikeIndia. And if you just click on the links above, you would know what I'm talking about.
What happens really is this. BikeIndia releases its issue once every month. Auto Expo is a big draw. And therefore, thinking that it would decrease its sales, BikeIndia doesn't share the happenings online. In stead, it waits to cover the happenings in its monthly issue. Unfortunately, the monthly issue releases after 15 days of the Auto Expo.
Is it so tough to see that bike enthusiasts want to know 'what's happening' and not 'what happened'? BikeIndia lost a great opportunity. And publications continue to lose opportunities to thrill the enthusiasts. And then they wonder, what's happening?
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