If you are bored of the prevalent tastes or haven't tasted the good wine yet, you would prefer trying new wines in new bottles.
If you like the tastes and are quite content with life, you won't mind old wine in new bottles.
Unfortunately, Mahindra 'power' scooters are old wines in old bottles. Why? How?
Mahindra hasn't changed much when it comes to styling of the scooters. They haven't changed the engines. The only things that have changed are the brand name and the sticker.
Sure, they got it right when they thought the market needs 'power
scooters'. But then they discontinued the most powerful scooter of the
lot – Blaze. If these scooters are really power scooters they should look that way, they should ride that way and they should deliver that way. Ride a Mahindra scooter, ride a Honda Scooter and you would feel that the latter are more powerful.
Down goes your great thought!
Imagine! A new player (with significant monetary and marketing muscle power) entering in a booming industry and bringing in products which the consumers had already thrown out of their consideration set.
Exploit a great thought, a great strategy, with great execution. Surely marketers at Mahindra know better.
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