Al Ries talks about Focus. Seth Godin talks about Purple Cow. Jack Trout says Differentiate or Die. Geoffrey Miller says Fitness Indicator. And W. Chan Kim and Renée Mauborgne frame it as Blue Ocean Strategy.
And before all these discovered and popularized the mantra, the great man summarized it in a quote:
Take up one idea. Make that one idea your life –
think of it, dream of it, live on idea. Let the brain, muscles, nerves,
every part of your body, be full of that idea, and just leave every
other idea alone. This is the way to success.
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