There's so much talk about marketing efforts and advertising encroaching and intruding people's lives. Typically it's called PUSH. That is, pushing the product, service or brand. And they say that marketing should be such that there should be a pull. Follow a 'pull' strategy.
The thing is pull can't happen without a push. Think about it. When you market anything, you have to talk to people. If the product is yours, will you simply keep sitting silently, observing? Unlikely. Most often you'll have to say something, utter something, gain attention by doing something. You'll have to initiate something to place your product, service, brand in the prospect's consciousness and that means you have to push your cause.
Now the manner of pushing could depend on the matter at hand. But push is required.
When people start paying attention, start buying, start getting excited about your service, product or brand, they might not need any pushing. They'll simply walk into the shop and buy. That's what you mean by pull, right?
Know when to push, pull will happen. But if you don't push, pull is doubtful.
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