Is it a conversation? It looks like that – going by what everyone seems to be talking about these days.
I have a question. What is conversation? Typically, you would say it's an exchange (of words typically) between two persons. Lovers might say conversation is even an exchange of glances.
I have more questions. Do you ever talk to yourself? Do you question yourself? And then do you also answer yourself? Now that, one might say, is soliloquy. Sure it is. But that's like a scientific description of the process. In soliloquy, you debate, you express, you reproach, you surprise, you persuade yourself like you do in the presence of others. Sure, soliloquy if you insist, but isn't it more of a conversation, one that's directed and happens within?
So if conversation is a cornerstone of today's marketing, think not just about an exchange which happens between two individuals or the individual and the brand. Think also about how the brand can inspire a meaningful conversation within a person. See if the brand can become a cause of the exchange within.
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