Am sure marriages haven't been commoditized to such an extent but businesses are in such a rush. The problem here is that in.com has ignored the consumer (externality) and simply accepted someone's (who probably isn't a marketing person) aesthetic sense or theoretical knowledge of website-architecture or boss' words or whatever (internalities).
Internet empowers because you get the power to offer things intuitively to your consumers. Internet empowers coz the smallest service or product can be offered in the most delightfully and minutely informative ways.
But what's happening here? Ever tried stuffing the big Mac in one go and chewing it and feeling the taste of the chicken and feeling the taste of cheese? It isn't a burger race, this.
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