Videocon's been suffering for long. Having once tasted leadership, it's now trailing. It doesn't like that.
So to change that…
That's the new logo. And there's a line added to it. EXPERIENCE CHANGE. To explain the 'change', here's what the website says:
It reiterates the ethos of a company dedicated to
maintaining the highest international standards of
excellence through quality, technology and innovation.
For over a decade now, Videocon has been bringing
the latest and very best in Consumer Electronics and
Home Appliances. Successfully adapting the best of
international technology to suit Indian needs, and
crafting it to improve the quality of life –
as million of satisfied customers will agree.
The new symbol of Videocon asserts
its passion for global impact, and the two ‘E’s
on either side represent the Group’s wide spectrum
of interests ranging from ‘Electronics to Energy’.
Along with the steely glint, this communicates the
group's global ambition, its strength, sterling credentials
and innovative drive. A symbol that proclaims a paradigm
shift. A sign that represents the new force that is
Videocon. Thus recapitulating our principle of reaching
out and touching the lives of millions of people.
Worldwide.
So much for management gibberish, when all Videocon needed was remove the name 'Videocon' from all the 'unrelated' categories and coin some new ones. Why? How?
Won't explain this one. Samajhdar ko ishaara kaafi hai!
Leave a Reply