If you have one, just answer these two important questions:
- Is the shop facing the road or the street which is frequented by people?
- If the shop isn't facing the road, then how many visitors walk past the front of the shop?
Small shops most often don't have the budget to use any kind of mass media. In which case, the sign board of the shop itself is the advertisement. And the greater the number of people that see it, the better the chances that the shop gets marketed on its own.
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