Quantity vs. Quality is always a tough fight. This goes for the quality.
If word-of-mouth marketing is the best thing to happen to a brand, there's little doubt that Internet makes it happen fastest. Now the question is, does a brand need all the people to be on the Internet for word-of-mouth marketing to happen? Not really.
Think about it. Can we safely say that the better educated, tech savvy, on-top-of-the-curve people, opinion-makers and the increasingly vocal and experimentative youth are present online? There you go. If these are the ones who are responsible for adoption of any new brand/product, then you can be pretty sure that the online population of 45-50 million is a good number to include almost all of them. They have a life offline as well. They talk to people in the real world. You have the opportunity to influence this group online.
Go online. Try more. Experiment more. Converse more. What are you waiting for. For everyone to come online?! You'll die. And so may your brand.
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