In India, buying a car is a big deal. A milestone. The obvious question is 'What car?' There's a magazine by the same name WHATCAR? And the website is whatcarindia.com. True to its name the first landing page of the website tries to resolve that question for you. Have a look:
Once you reach the site, you know what it is meant to do. Either you stay or go away. But for the very reason that you become so clear about the purpose of the site, you might remember it for future perusal, perhaps use it some time in the future or even recommend it to a friend. Indeed, the way the page has been built and designed also strikes a chord.
Think about it. What is that one critical thing that your site really wants to do? Or one critical question that it wants to answer for the visitors? If you gain that kind of clarity, rest will fall in place.
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