Just a snap of headlines on economictimes.indiatimes.com. Have a look at the encircled numbers. Once you make the lion taste blood, do not look back. Keep feeding it with the blood or else it will eat you. No ethological studies here though.
Bajaj launched exciting bikes under an exciting brand, owned and expanded the category of 150cc and then it looked back. Just when it had done enough to make 150cc category an attractive one for the 100cc consumers to graduate to, it looked back and said it'll fight the battle in another territory.
Now it says "World Leader in DTSi Technology". Who is bothered? Not the 100cc consumer. Not the 150cc consumer; his dream is Yamaha now, Bajaj Pulsar would at best be a compromise. My judgment could be a little harsh at the moment but the current Bajaj strategy, I sense, wouldn't cut wood.
Bajaj let go of valuable opportunities, especially:
- New 150cc Pulsar (New design, new specs, etc.)
- New brand for >150cc bikes (no point calling P200 or P220; big loss in terms of creating new categories)
It's still busy launching DTS-Si 135cc XCD, 135cc Discover, upgraded P200, upgraded Pulsar 180. Don't know when will they get back to 'exciting' bikes again.
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