More often than not it's about the 'feeling of wearing'. Succeed in making the person feel and succeed in making him/her buy.
That's what brands like Asian Skyshop or TVC Skyshop work on. It's definitely a matter of debate whether their exercising equipments yield any great results. It's not about exercising. It's about the feeling that you are exercising. It seems that they are really selling well. By 'right' means or not is not the question here.
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