Showrooms can feel unreal. Shams. I have felt that on occasions. Like today.
Looking for some exercising equipment, I went to this industrial complex where guys are actually found making these equipments. Though these places feel dark and dingy, I felt that's the real thing. That's where things of beauty are often produced. People working hard, workers trying to achieve the theoretical precision of engineers and a beauty like that which comes from the hands of an artist. Under extreme conditions. Hot air, soothe-stained walls…
I felt I was paying for right thing. I felt I was charged for the right stuff. Showrooms don't show all of this. They only show the finished product. Finished products hide quite a bit – the process, the pain, the real things that go into the product. Showrooms, as we see them, lend credence to incredulity.
Indeed, showrooms serve a purpose. But sometimes undermine too. Redefine a showroom. Show the whole thing; the real thing. Then see whether people pay willingly or not.
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