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The commercials say CHANGES EVERYTHING. How come? The car's called
Indica Vista. Firstly, the name is the same apart from the addition of
Vista. The design is inspired (in fact, is an improvement of) by the
original Indica design. And it still offers the same thing that Indica
offered: Space.

What's the need to CHANGE EVERYTHING? Perhaps
the folks at Tata do not want to keep Indica attached to taxis. Perhaps
they are not happy with the perception of Indica as it stands now –
that of a spacious but inexpensive small car. But the ironically they
are using the same name: Indica (perhaps to leverage the name). So how
does it CHANGE EVERYTHING? At least not the perception of brand Indica.

But,
what if it does? What if the consumers do come to believe CHANGES
EVERYTHING? Yes, of course the price has gone up. The design has become
better but then perhaps it's not really that great when compared to
other brands in the segment. The argument can go on. But what Tata
might end up losing the strong positioning of MORE CAR PER CAR. Yes,
that's what Indica is. That's what sold Indica in spite of all the
problems.

On Indian roads, size of the car really matters. Small
cars won't lose favour for a long long time to come. But with that the
requirement for adequate space is also not going to go away. MORE CAR
PER CAR is what made Indica, is what gave Tata a foothold in the India
car market. Invaluable and lasting position!

Tata had better not change anything. Simply make the same thing better.