Customer service to lose the customer

An email I received from Reliance General Insurance. Bolds, colours & italics are mine.

Dear Customer,


Thank you for writing to us , we value our relationship with you.


We will attend to your mail promptly and revert to you within seven (7) working days .Your service request no. is 00125900 , kindly refer to the service request number for any further communications or query.


Register yourself on our website
www.reliancegeneral.co.in for managing your policy account online. To know more about our online services,


If you need any further assistance please feel free to contact us on our toll free number 1800-300-28282/ 39898282 our customer service executive will be glad to assist you.


Assuring you of our best service always.

Yours Sincerely,
Customer Service Team
Reliance General Insurance Company Limited

Oh, boy. Here I am writing just a couple of days before my policy expires, in an urgency to renew my policy before it lapses and look at the response. This kind of response has a few problems:

  1. It is automated. I know nobody's read my email. Increases panic.
  2. It talks about seven days. If someone had gone through the message, he/she would know that I am not a 7-day candidate.
  3. It is not in the right spirit. It says things like 'we value' and 'will be glad'… I think that's b*** s***! If it's an automated response, just keep it simple instead of sending contradictory messages and debasing words like 'value' and 'glad' and so on. Next time, I receive a message from such a company, am I gonna trust 'em?

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