What’s bigger: context or contents?

Some stats in January 11, 2009 issue of Business India.

Price of world's most expensive pair of shoes 'Cinderella Slippers', studded with 565 platinum-set Kwiat diamonds and worn by singer Alison Krauss at 2004 Oscars ceremony, in million dollars: 2

Amount offered by Saudi citizen Hasan Muhammad Makhafa for shoes thrown at President Bush in Iraq by a local journalist on 16 December, 2008, in million dollars: 10

But how do you leverage context? A deliberate act done with the purpose of leveraging often gets ignored as yet another marketing gimmick. How does your leverage seem genuine?



Thank you Anoop Babani for gathering and putting together these amazing stats.

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