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How do you market ‘hard work’?

By making it hard to earn :). Or by showing other opportunities when it is hard to earn by means that we know of. But who can make it hard to earn? No one in particular. Perhaps collective foolishness, perhaps the world around us, perhaps the government, perhaps the economists. Who can show opportunities? The very same people who make it hard for us to earn :). This argument is like a snake eating its tail.

The news is China turns to villages for next miracle (Hindustan Times, 4th Jan '09). Yes, in the absence of white-collar cubicle jobs, fresh graduates from different fields have been given opportunities to work in villages, at the grassroots level with farmers. Courtesy: Chinese government.

Tough to imagine and go through, but I reckon this could be the best training for these youngsters. Training not just at a professional level but at a personal level too.

What is Indian government waiting for?

2 responses to “How do you market ‘hard work’?”

  1. Crimson Feet Avatar
    Crimson Feet

    I didn’t get this. Who is markting “Hard work”? Aren’t they simply making it mandatory. Like the vietnam recruits?
    Also, what the Chinese govt is doing can only be done in China. Not in a democracy like India. Isn’t it?

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  2. Siddharth Soni Avatar
    Siddharth Soni

    Who is marketing ‘hard work’? In this instance, it’s the Chinese govt. And no, they haven’t made it mandatory. They’ve given a compelling choice to the graduates who would otherwise be facing unemployment.
    Your remark ‘what the Chinese govt is doing can only be done in China. Not a democracy like India’ has two aspects. One: the form of government. Two: the activity/initiative undertaken. If the objective is economic sustenance and development, most often we would find that whatever the form the government, activities are of a similar kind. It is the activity I’m referring to and not the form of government. Form of government, though, can definitely impact the way the initiative is marketed, received and undertaken.
    In this instance, I definitely feel if Indian government also takes an initiative like that, a lot many problems related to unemployment and modern farming can be resolved.
    What say?

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