Was at the Nirmal Lifestyle Mall at Mulund, Mumbai. Was a bit early for the movie AUSTRALIA, so walked into the Lee Cooper showroom nearby to check some stuff out especially winter wear. To my surprise, I found the same stuff that I saw last year around the same time. Just that the offer this time was a little different. Last year, it was buy-2-get-1-free, this year it's buy-1-get-50%-off-on-second.
What does Lee Cooper say? Discrimination by design. Sure, they aren't afraid to sell us last year's designs. They say 'Join the Clan'. Sure, so that we can be consistently discriminated against!
It isn't about bashing up Lee Cooper. Many brands do that. But there are ways to do things. All brands have some old stock. They sell at an opportune time. Not right in the middle of the season when prospects are looking at buying something cool, something latest, something new.
For such reasons, it's no wonder that in spite of the fact that there was a considerable crowd in the mall, the showroom hardly had anybody inside.
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